Executive Summary
Indomie Instant Noodles is no doubt the number one noodles brand in Nigeria. With well over 70% brand preference by consumers.
In encouraging the acts of heroism in children, Indomie seeks to make a lasting impact by recognizing and celebrating the “acts of heroism” in children within the ages of 5 – 15 years.
This is in line with the brand’s values and its corporate social responsibility initiatives.
Indomie believes that in every child lies what it takes to become great, however, many brave children today live an extraordinary life without ever being recognized or celebrated.
Quate
“Believing the best in people usually brings the best out of people.”-John C. Maxwell
Premise
Bravery is a scarce quality, hence it attract accolades towards the individual that exhibits it.
The voice of bravery reverberates but only the discerning responds to its call for recognition.
The Award
The Indomie Independence Day Award for Heroes of Nigeria is a Social Responsibility Initiative that seeks to identify, recognize and celebrate acts of bravery in children while bringing home our timeless values.
Heroism, like courage, can be dramatic and obvious or more hidden from view through the development of will power and determination!
Indomie believes that in every child lies what it takes to become great, however, many brave children today live an extraordinary life without ever being recognized or celebrated.
So far, three editions have been held. The first and second editions were held at The Congress Hall, Transcorp Hilton Hotel, and The Ladi Kwali Hall, Sheraton Hotels & Towers respectively in Abuja . The third edition was held at The Marquee, Federal Palace Hotel, Lagos.
The event which had ministers, senators, members of house of rep and other notable dignitaries in attendance was applauded by many as a huge success.
Award Objectives
• To recognize and celebrate the Nigerian Child. Not only the cosmopolitan and sophisticated, but also those who live in obscurity, lack and insecurity.
• To identify, acknowledge, and encourage children who have exhibited acts of bravery and made notable sacrifices without any recognition.
• To inspire acts of heroism in youngsters.
• To re-enforce the brand’s commitment to corporate social responsibilities.
A distinct Value proposition
• The aim of the Indomie Independence Day Awards is to recognize and celebrate the Nigerian Child. Not only the cosmopolitan and sophisticated, but most especially, those who live in obscurity, lack and insecurity.
• It recognizes the sacrifices some of these children have made within the context and limitations of their social-economic status and educational backgrounds.
In summary, the award is aimed at honoring children who are extraordinary but not celebrated. Young but yet matured!
Award Criteria:
• The award is for a child who has performed a selfless act of bravery at great personal risk to save the life or property of someone else.
• It recognises the valiant efforts against social evils like drug abuse, child labour, illiteracy, environmental pollution etc.
• It will also recognise children who despite having limitations have performed far beyond the ordinary and pushed the limits of courage and performance to a new level.
• It recognizes the sacrifices some of these children have made within the context and limitations of their social-economic status and educational backgrounds.
• In summary, the awards will honour children who are extraordinary but not celebrated. Young but yet matured
Nomination Criteria:
For each award category, specific nomination criteria would be Identified and listed.
Each criterion is a product of a well thought out process that takes into cognizance our political, environmental, social and technological factors along side our cultural values and Systemic limitations.
Because of the very nature and essence of the awards, priority is placed on moral and humanitarian values as opposed to status / material contributions.
Respectability of the Selection Committee:
The selection committee will be broken into a general screening committee and a panel of judges.
Each group will be charged with a separate responsibility and outlined procedures for the effective discharge of those responsibilities.
All judges will be selected based on their service records, reputation and expressed willingness to participate in this noble gesture.
No attention will be been given to financial status or ethnic/cultural and religious origins.
Selection Criteria:
• Age: The eligibility of the children must fall within the age bracket of 5 to 15 years.
• Degree of Risk: This is to determine what was at stake during the act of heroism, not minding the danger to life or property in the bid to save life or property.
• Exceptional Courage Demonstrated: Fear is a force so powerful it can bring a positive action to a halt. Children who in the mist of enormous fear stood their grounds and pulled strings not hindered by fear.
• Leadership: A quality that not many possess (adults alike), Imbedded in these children making them situational leaders and taking the lead.
• Skills: A desire to survive amidst all life’s harsh conditions brings about the deep search for hidden talents to create a means of livelihood and developing a sense of responsibility.
Credibility of the Selection Process
To ensure credibility of the entire process, nominations will undergo screening at three different levels.
Level One:
Public announcement on the awards and a call for nominations from the public. Members of the public will be required to nominate any child that has exhibited an act of bravery and deserves to be awarded.
Level Two:
Screening of entries by the general screening committee to shortlist final nominees.
Level Three:
Screening of nominees by the panel of judges based on selection criteria and final selection of awardees.
The Award
Apart from the formal profiling and recognition at the ceremony, the award is meant to help build the self esteem of the recipients and have a positive impact in their lives.
In addition, each recipient (First, Second and Third) will get a crystal plaque of honor and a Scholarship award valued at N1,000,000.00, N750,000.00 and N500,000.00 respectively.
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